Today it’s so easy to create and send news to your database via email that you may overlook the benefits of a traditional print newsletter as part of your marketing strategy.
Why should you consider print?
Now I’m not suggesting you replace your emails with a printed version, but include both as part of your marketing mix.
In fact, emails can help your newsletter get even more mileage. I suggest:
I believe people appreciate that you are investing dollars in communicating with them through a printed newsletter.
When done well and regularly, they are a valuable touchpoint where your branding is highly visible for the time it remains on the recipients desk.
Even MailChimp is realising the benefits of snail mail by now offering a postcard service.
Do you still send out a print newsletter? How often do you mail it? I’d be interested to know.
PRO TIP: Always include a human interest story in your newsletter and remember, whether print or email, it’s called a NEWSletter for a reason. It’s supposed to contain news, but also pepper it with useful tips, how tos and even an opinion piece is usually good value.
If you would like any help with your print or email newsletters, please give us a call on 03 9803 2588 or drop us an email.
A: 5a Hartnett Close, Mulgrave VIC 3170
T: +613 9803 2588