So often one can get disappointed when you believe what a person or company says they can do on their website and/or at a meeting with them and they don’t deliver.
Being able to walk the talk is not always achieved so it pays to do some research before making a commitment.
As you do this exercise, think about how other people view you. Do you and your company walk the talk?
One of the best forms of research is checking with recent customers on their experience with the person or company, preferably speaking to them personally.
As a Public Relations Practitioner in a competitive environment I am always happy to provide prospective clients with contact details of existing clients. In this non-disclosure world we now live in, you will need to check with the referrer before you give out their details.
Hearing first hand from a third party about our PR services and successful campaigns always carries more weight than me spruiking about our own PR services.
It doesn’t matter what industry or business you operate in, raving fans will always generate enthusiasm for your products and services.
An example of one (other!) company that does walk the talk is business advisory firm Ecco Consultants, which is headed up by Frank Colli. More than a business coach, mentor, problem solver, change consultant and board member, Frank and his experienced team are totally trusted by Ecco’s clients for delivering on what client’s expect of them — business growth and a smooth-running operation.
If you have happy customers or clients, why not ask them for testimonials and recommendations that can be promoted on your website and social media.
Think about producing a case study on a satisfied client and promoting it in as many places as possible. The image used with this blog shows a number of case studies published in various industry magazines that WMC PR achieved for its clients.
These actions will give potential customers the confidence to engage you. Then you need to make sure you deliver.
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