When was the last time you attended an event that had one or more speakers?
Probably not that long ago.
Across Australia every month there are scores of events hosting myriad speakers with attendees who usually pay to hear what the speaker has to say.
Why can’t that speaker be you?
If you are proficient in your subject and believe you have a compelling reason why people or businesses could benefit from what you can tell them, why not do just that?
Connecting with new people is an excellent way to build your brand, generate new contacts and ideally, generate business.
There are hundreds of associations across Australia and thousands of companies who look for speakers on a regular basis. The key reasons for choosing a speaker are:
Of course, that person needs to engage the audience with their presentation, which needs to be relevant and professionally delivered.
If you are new to public speaking or a bit rusty don’t worry, there are people who can help you and give you confidence.
The key is delivering the right content to the right audiences.
The next step is to let event organisers know about you, so you’ll need to provide them with a speaker’s kit that includes your bio, testimonials, some photos, your topics, etc. Developing this kit isn’t that hard but to ensure it covers all the relevant information and looks professional, WMC PR can produce it for you.
If you have a book that you can sell or refer to at the event, this adds considerably to your credibility.
When looking for associations and organisations to approach, broaden your thinking and find ones that may be in a different industry or market to what you are used to.
Let all your friends and colleagues know you are looking for speaking engagements and an introduction.
Event managers and planners are always looking for speakers for their events, so why shouldn’t it be you? We can help in connecting you to these people.
How much you charge, if anything, is worth consideration. Most not-for-profit associations don’t have a speaker’s budget for their regular meetings but will pay travel costs if desired.
When you do get appointed as a speaker aim to get some photos or video of you speaking with signage in the background, ask for a comment/testimonial from the organiser and request a feedback form to be circulated to the audience.
Hopefully this has opened your eyes to the possibility of you giving presentations to groups that will benefit you and your business.
Please contact WMC PR if you need any assistance at all in your speaking journey.
A: 5a Hartnett Close, Mulgrave VIC 3170
T: +613 9803 2588