That’s what is driving customer engagement today and will for some time to come.
Rather than focussing on the written word for all your social media and website copy, what is really going to make an impact is effective visuals: photos, illustrations, infographics and videos.
A new report by US-based Libris and Contently has been released following interviews with hundreds of marketers and creatives. Called Engaging Your Audience with Visual Content, it can be downloaded from here.
So what can we learn from this report to apply in our business? Here are some key takeaways:
It’s no surprise that 70% of those surveyed said the results of their digital marketing are typically better when they use visual content than when they don’t.
Most also said that their main platform to engage audiences was their website, closely followed by Instagram and Facebook, with email, blogging and YouTube rounding out the top six.
Text by itself is rarely going to make an impact. Communicating visually is one of the best ways for a brand to engage and connect with its audiences. As a result, the demand for good visual content is increasingly on the rise.
So if you want to be ahead of your industry peers, a strategic plan based on generating effective visual content will help you get there and remain ahead of your competitors.
If you need any assistance with your visual marketing strategy, please contact us for an obligation-free appraisal or call us on 03 9803 2588.
A: 5a Hartnett Close, Mulgrave VIC 3170
T: +613 9803 2588