From a bleak winter day in Melbourne with a gap between client activities, I sat back and watched Jim Stewart's weekly video blog show on SEO (search engine optimisation). It is always enlightening and I recommend you view it and take notes if you are interested in SEO. It can be found at http://stewartmedia.biz
It seems that Google has a distinct way of compiling their search pages that only they know about, but listening to Jim over the past few years has provided me with an insight into the best way to gain high page rankings for a website. This is not only of interest for our own website at http://www.wmcpr.com.au but also for our public relations clients. One key factor is ensuring you use the best key phrase and it's interesting that even though you may use this phrase one or more times on a page, it doesn't necessarily mean a higher ranking. It's certainly a specialised art and one that Jim and his team at StewArtMedia in Melbourne can certainly help with!
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