You are invited to listen to the audio of this extract from the book, Brand Engagement by Wendy McWilliams, Managing Director of WMC Public Relations.
It’s from Chapter 15 on Thought Leadership.
The audio has been produced by Dave Stokes at author2audio, which can be found at //author2audio.com/
Thought leadership is where you share your knowledge and opinions on subjects for which you are qualified. It could be on how to operate a successful business, leadership, entrepreneurship or it could be about your speciality or industry you work in.
It is one of the key tools used by the PR professional.
One reason for being a thought leader is to raise your profile and your brand’s profile and be seen as an authority. If someone is looking for your products or services they have more confidence in purchasing from you/your company.
To listen to me reading an abridged chapter 15 on Thought Leadership, click here.
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