1. 3 key elements to creating a great White Paper
Having a White Paper is a beneficial tool in attracting leads from your website. It can also help educate your stakeholders and give you authority in your marketplace.
White Papers are suitable for most businesses but there are some key elements to be considered. Ripley PR in Tennessee has provided an outline of what these are. If you want help with yours, please drop me a note.
2. How to turn bad PR into good branding
Good handling of a bad customer experience or product problem can transform a bad public relations situation into a chance to build your business credibility, reputation and brand.
On the Small Business Marketing Tools website, Diane Seltzer explains it’s how you react as a business owner to fixing the problems that can make a major difference in customer reaction and perception of your company. A negative issue can be a major company PR problem, or become an unexpected opportunity to build on your brand promise.
3. How would you go if you were rated?
As a PR agency, we know that clients rate us and check that we are delivering results (which we do!). This blog by Len Stein from New York-based Visibility PR suggests that clients should also gauge their performance as partners in the PR relationship.
Len covers many issues but I do like the last one: A thank you. Agencies (or anyone you partner with) appreciates a “Thank you” for a job well done.
4. 5 PR tactics to increase media exposure
Gain more exposure and boost your small business public relations with these media strategies that will keep your company top of mind with your most important media.
On the Small Business Marketing Tools website, Diane Seltzer provides some great ideas to increase media exposure and coverage in your target industry.
If you need assistance on any PR strategies and tactics please contact us.
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