With visual trends changing every decade or so, it’s worthwhile to check how old your logo is every now and then and see if it is current with today’s styles.
A new identity is like a fresh coat of paint; adding newness and vibrancy. It’s also a good excuse for sales people to hand out business cards and flyers with an updated look.
When considering a logo redesign, tweak or refresh, also consider the relevance of your company name and tagline.
Perhaps your business focus has moved in a new direction and this is now the major growth area of your business. Whatever the reason for reviewing your branding, make sure you have a good team of people to support you.
When you do decide to go down this path, choose a graphic designer you are happy with and understands your business. Make sure they provide examples of how the logo and tagline will be applied: for example, on your products, stationery, brochures, vans and trucks, signage, websites and social media.
