With visual trends changing every decade or so, it’s worthwhile to check how old your logo is every now and then and see if it is current with today’s styles.
A new identity is like a fresh coat of paint; adding newness and vibrancy. It’s also a good excuse for sales people to hand out business cards and flyers with an updated look.
When considering a logo redesign, tweak or refresh, also consider the relevance of your company name and tagline.
Perhaps your business focus has moved in a new direction and this is now the major growth area of your business. Whatever the reason for reviewing your branding, make sure you have a good team of people to support you.
When you do decide to go down this path, choose a graphic designer you are happy with and understands your business. Make sure they provide examples of how the logo and tagline will be applied: for example, on your products, stationery, brochures, vans and trucks, signage, websites and social media.
We acknowledge the Wurundjeri Woi wurrung people of the Kulin nation as the traditional owners of the land on which we live and operate, paying respect to Elders, past, present and emerging.