Nicki Anderson has been appointed managing director of Powerforce, adding to her position as managing director of demoplus and Artel.
CEO of Blueprint Group, Laurence Clube, said the move would enable Blueprint to offer a more complete range of sales and marketing capabilities under one roof, bringing the teams closer together and harmonising client service.
“Nicki has brought a wealth of experience to Blueprint having worked with Nestle, Cadbury Schweppes, Campbell Arnott’s, Kraft, McCain Foods and SPC Ardmona.”
Chris McMaster, previously managing director of Powerforce, has taken on the role of sales development director reporting directly to Clube. Chris will concentrate on new product and service innovation to deliver greater value for Blueprint Group clients, and international knowledge transfer, enabling client’s access to world’s best practice.
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