To celebrate the launch of our new website we are revisiting three of the most popular topics from previous blogs, which will add value to your PR and marketing efforts. Plus, there’s a bonus tip at the end.
Before the information in your press release is read by the end users you want to read it, usually potential customers, it must first be read and approved for publishing by the editor, reporter or blogger you have sent it to.
Apart from the headline, the lead paragraph is the main content that is going to determine if they read on or press the delete button. So you need to make sure it is strong and covers the most important aspects of the story.
If you have a great story to tell, the media can help deliver it to your target market — for free! These PR tips will help you win valuable publicity for your brand, products and services.
1. Use milestones to carry a message.
2. Add a human interest angle to the press release.
3. Use the seasons or special days of the year to link in your product.
4. Obtain some research or conduct a study that relates to your product or service.
5. Do something outrageous or involve a celebrity.
Once you have identified your stakeholders, you need to develop communication strategies to reach and engage with them.
The first step is to prepare a list of the key messages you wish to communicate to each stakeholder group. Following this it’s time to decide which is the best way to reach them and create a two-way dialogue.
This may include:
* Face-to-face meetings
* Holding a workshop, seminar or other event
* Newsletters & blogs
* Direct mail pieces
* Engaging on social media
* Writing letters and sending emails
In most cases, engaging with your stakeholders will involve more than one of these methods. But crucially, you need to provide the opportunity for them to respond.
Case studies and third party endorsements that are published in the media add credibility to your brand. But their use doesn’t stop there. They can be turned into sales aids, used in advertising and promoted on your website. This montage of media coverage demonstrates the success you can have with case studies.
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