Australian public relations authority, Wendy McWilliams, has written a new book for small to medium enterprises (SMEs) to help them create low-cost and effective public relations campaigns.
Melbourne-based McWilliams established WMC Public Relations more than 20 years ago and has helped hundreds of organisations with their PR and branding needs.
Called Brand Engagement | Public Relations and other techniques to make your brand shine, the book is a practical guide that reveals tried and tested PR tactics that will help SMEs engage with their target audiences and contribute to building their brand.
The book includes case studies and advice from business leaders who have contributed chapters on topics such as sales training, innovation, customer engagement, strategic alliances, social media and search engine optimisation.
Mark Richardson, founder, creator and weekly columnist of Porch Thoughts Australia and UK, said: “By applying the fundamental disciplines outlined in this book, you will discover Wendy has not only offered us professional insight on ways to grow our business, but has handed us a gift to guide us along our road to success”.
The book can be purchased as a paperback or an e-book by visiting www.brandengagementpr.com.au
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