Nowhere is a winning culture more important than in team sports.
The turnaround of a culture that takes a team from cellar dweller to the top ranks is not a fairy tale.
As a Melbourne Football Club supporter, I am thrilled to see our club winning and the way they are achieving their success on the field is due largely to what goes on behind closed doors.
How their success has been achieved provides lessons to anyone who runs a business — large or small.
Premiership coach Paul Roos said in Monday’s The Australian that one of his main objectives when arriving at the MFC was to transform its culture.
The club had just finished a season winning only two games and now it is sitting 5th on the ladder with 8 wins.
Paul likes this description of culture and so do I:
“How things are done. It is typical of an organisation, the habits, prevailing attitudes, the grown-up pattern of accepted and expected behaviour.”
I would encourage you to read the full article because it spells out how you can change the way customers and other influencers perceive your business.
Paul says you can’t have a good culture if you never discuss behaviours and values.
The full article can be read online here:
One other item for this month is about being an author and book promotion.
We have been providing book publicity services for more than 10 years and I think it’s worth pointing out that writing the book is just the start of a lengthy process that does require a realistic budget, which includes an allocation for promotion. There’s no point in publishing a book and not promoting it to booksellers, libraries and the people who buy and borrow books.
In terms of non-fiction, there are many more reasons for being a published author including raising your profile, adding credibility to your brand and bringing your passion to life, which can be shared with anyone.
We have just produced a video that provides publicity results for some of our authors, which can be viewed here:
If you have or are about to publish a book, please ask us about our author’s packages and book publicity services.
Please contact WMC Public Relations on (03) 9803 2588 or email: email@example.com
A: 5a Hartnett Close, Mulgrave VIC 3170
T: +613 9803 2588