Just start. Make videos to attract attention.

If your business doesn’t have an introductory video this PR blog should convince you to do one — sooner rather than later.

To host the video I recommend a YouTube channel is set up if you haven’t already.

7 key reasons why you should create videos include:

* Greatly assists in organic and YouTube search results.
* Adds a personal touch to your company messages.
* Video is more engaging.
* They are an ideal vehicle to include testimonials.
* Improves interaction on your website.
* Consumers are more likely to purchase a product after viewing it on video.
* Internet purchasers rate video highly.

Once you have done one video it should encourage you to make other videos about specific products or services and other announcements.

The first step in creating your PR video is to decide what you want to communicate. Think about your script and look to include some photos or images, text overlays and testimonials. You’ll also need to top and tail the video with your branding.

My advice is to keep it short. It’s better to have three or four one minute videos each around a theme than group them into one. In fact, you will find it more cost effective to film half a dozen videos at the one time than doing them individually.

To produce the video you can do it yourself or what I recommend is to work with a videographer, which adds professionalism and these days doesn’t have to break the bank.

Videography by Video Marketing Solutions

They (should) have everything needed to make your video a success including quality camera and tripod, microphone, teleprompter, effective lighting, a green screen and voice over advice. Editing will add greater impact as will the use of sound tracks and other techniques that will enhance your video and branding.

You may need help with the script and content, which is where your PR agency or PR consultant can assist.

Outsourcing your video production is a sensible use of your time and I would encourage you to find a budget to create a video. However, if you really can’t afford to use a professional, then just start on your own and enlist the help of family and friends, making sure it meets minimum standards.

Don’t just stop at one though; create them regularly. Then broadcast: post videos on YouTube and Vimeo. And promote them through social media, on your website and encourage others to share the links. The next step is to monitor its success using analytics so you know the time and money you invested pays dividends.

If you need assistance, please contact us at WMC Public Relations Melbourne.