Insights and Expertise

We are pleased to share some insights and expertise from global PR experts that are suitable for any small to medium enterprises. The topics covered include:

• Generating publicity for start-ups

• Mistakes you don’t want to make when dealing with journalists

• How to kick-start a newsletter

• Hot trends in advertising

6 PR Tips for Generating Publicity for Your Startup

Rebekah Iliff, Chief Strategy Officer for San Francisco-based AirPR, starts this post with a question: How do I get my business and myself more publicity? I want to get on TV and into bigger publications. I want my business on the front page. She looks at the six principles of PR that can guide you in taking your product from lame to fame.
http://www.entrepreneur.com/article/228850

5 Mistakes That Guarantee a Journalist Will Never Talk to You Again

Michelle Mastrobattista, a Director of Digital Communication at US-based Solomon McCown & Company, spells out five mistakes that you don’t want to make unless you want to end up on a journalist’s blacklist!
http://www.prnewsonline.com/water-cooler/2014/08/27/5-mistakes-that-guarantee-a-journalist-will-never-talk-to-you-again/?hq_e=el&hq_m=2955215&hq_l=14&hq_v=00900e47ed

5 Tips to Kick-start Your Newsletter

How many touch points do you have with your customers, potential customers and other stakeholders? Adding a newsletter to the mix is a great way to engage others in your business. Wendy McWilliams, Managing Director of WMC Public Relations provides some valuable tips on ways you can start a newsletter in your organisation.
http://www.wmcpr.com.au/2014/5-tips-to-kick-start-your-newsletter/

5 Hot Trends in Advertising

Stephanie Walden is an Assistant Editor with Mashable and recaps some of the key discussions around some hot-button issues at the recent Advertising Week held in New York last month. Hot topics include native advertising, mobile and video, programmatic advertising and women working in digital.
http://mashable.com/2014/10/01/advertising-week-trends/