We are pleased to share some insights and expertise from global PR experts that are suitable for any small to medium enterprises. The topics covered include:
6 PR Tips for Generating Publicity for Your Startup
Rebekah Iliff, Chief Strategy Officer for San Francisco-based AirPR, starts this post with a question: How do I get my business and myself more publicity? I want to get on TV and into bigger publications. I want my business on the front page. She looks at the six principles of PR that can guide you in taking your product from lame to fame.
5 Mistakes That Guarantee a Journalist Will Never Talk to You Again
Michelle Mastrobattista, a Director of Digital Communication at US-based Solomon McCown & Company, spells out five mistakes that you don’t want to make unless you want to end up on a journalist’s blacklist!
5 Tips to Kick-start Your Newsletter
How many touch points do you have with your customers, potential customers and other stakeholders? Adding a newsletter to the mix is a great way to engage others in your business. Wendy McWilliams, Managing Director of WMC Public Relations provides some valuable tips on ways you can start a newsletter in your organisation.
5 Hot Trends in Advertising
Stephanie Walden is an Assistant Editor with Mashable and recaps some of the key discussions around some hot-button issues at the recent Advertising Week held in New York last month. Hot topics include native advertising, mobile and video, programmatic advertising and women working in digital.
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