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It’s great that we Aussies have made it through the year. However, it is also a time to reflect on the lives lost through COVID-19 along with thousands of jobs, but with vaccines around the corner (and a government money-splash), it’s looking good for 2021.
In this blog you can learn how to get more recommendations and referrals. Stefan Kazakis, who wrote a chapter in my book, Brand Engagement and is a leading business strategist for SMEs and Principal of Business Benchmarking Group, has just published a series of blogs on this subject.
Stefan has some great suggestions, so here are some key points from Stefan’s blogs, which you can find here:
https://businessbenchmarkgroup.com.au/resources/blog/
According to a study, 83% of satisfied customers are willing to recommend you, but only 29% will actually do so. Try these tips in December and check out others here:
https://businessbenchmarkgroup.com.au/resources/blog/how-to-make-it-easy-for-people-to-recommend-you/
Send emails or text messages to satisfied customers
Remind your delighted customers to recommend you to their friends. Make it part of your standard process and automate it if possible.
Share case studies of your happy customers on social media
Make them look good! They will happily share your posts with their own networks, and be a strong advocate for your brand.
Add links in your email signatures to “Tell a friend” or “Leave a review”
Link on your website
Make it easy for your customers to recommend you by placing a link at the top of your website that says: “Tell a Friend.” That link will direct your customers to a landing page where they can quickly enter their info.
Good luck!
PRO TIP
Turn the tables and give someone on LinkedIn Kudos for something they have done well. This is a new feature and is well worth exploring. And you may find that the more Kudos you give people, the more Kudos you receive! You can find out more here: https://www.linkedjetpack.com/linkedin-secrets/linkedin-kudos/
Now, here are highlights of my blogs for 2020. Just click on the link to go straight there:
PR & marketing planning
Just change the year and kick start your 2021 promotions with this very useful spreadsheet to link in with events during a calendar year.
https://wmcpr.com.au/pr-marketing-planning-for-2020-create-your-own-calendar/
6 tips to make advertorials work for you
Using testimonials work really well in advertorials and are quite persuasive.
https://wmcpr.com.au/why-you-should-consider-advertorials-and-6-tips-to-make-them-work-for-you/
Book reviews come in all shapes and sizes
How you can obtain book reviews for your published book.
https://wmcpr.com.au/book-reviews-come-in-all-shapes-and-sizes/
6 ROI reasons why you should create videos
Business videos are the best way to communicate key messages to your target audiences.
https://wmcpr.com.au/6-business-roi-reasons-why-you-should-create-videos/
10 tips to kick-start promotion for your brand
Think like a journalist. Question everything you write as an editor would. They want everything they publish to get as many eyeballs on the story as possible, so it needs to hold the reader’s attention.
https://wmcpr.com.au/10-tips-to-kick-start-promotion-for-your-brand/
5 steps to improve website rankings with SEO
There are many actions you can take without having to employ an SEO specialist, here are my top five. And make sure you have an SSL certificate.
https://wmcpr.com.au/5-steps-to-improve-website-rankings-with-seo-and-get-more-customers-in-the-process/
We hope these tips and advice help with your PR and marketing efforts in 2021.
We acknowledge the Wurundjeri Woi wurrung people of the Kulin nation as the traditional owners of the land on which we live and operate, paying respect to Elders, past, present and emerging.