It is five years since I wrote a PR blog that covered how writing a book can add authority to your brand.
If you want a refresh on this, you can see me talking about publishing a book in this 80-second video. https://youtu.be/nC4N_bfry4Q
I expect many of you have published a book and I hope it achieved its purpose for you.
Today, I’m looking at book reviews and how you can go about obtaining these for your published book.
Obtaining media coverage of your book in the form of a review contributes by:
And if the book is really successful, it can deliver a profit for you.
In today’s media landscape with fewer and fewer media outlets, it is becoming increasingly difficult to obtain book reviews. Particularly when you consider that there are hundreds of books published every month each vying for limited space. Approx 9,000 books are published per year in Australia according to this post by Brandon Gaille: https://brandongaille.com/19-australian-book-industry-statistics-trends-analysis/
Book publicity is an important part of WMC PR’s business with many authors entrusting their ‘baby’ to Wendy McWilliams and her team.
Choosing which media to approach is determined by the genre of book. For example, if it is a children’s book, which age group does it cater for? Draw up a list of all the media who review children’s books, which would be approximately 50-plus, and prioritise them in order of authority and influence.
Start with the top six and thoroughly review their website and/or magazine. Contact the editor, writing a personal email that shows you follow them and why your book would be of benefit to their readers.
Offer to send them a book rather than sending one without their approval first, and only send one if they are interested or request one. Most journalists are working from home and so if you send the book to their office address, they may not receive it. There’s no point in sending a book when it’s going to end up in the ‘charity’ box.
If your book is a business book, a novel, a biography or a memoir, it’s the same process. These days, there are also myriad podcasts to add to the media mix so don’t forget to add these to your target media list.
Hopefully you won’t have to follow up, but if you do, refer to your earlier email and add another juicy piece of information that will attract their attention. Many media love exclusives, so consider this as a strategy.
Here are some examples of media coverage we’ve gained for our authors in recent months.
Ken Williams’ book, How to Fail Fantastically
Peter Antonenko’s book, Nobody’s Soldier
Barbara Murray’s books, Sound Stories
Good luck in promoting your book. If you need assistance, we would be pleased to help.
A: 5a Hartnett Close, Mulgrave VIC 3170
T: +613 9803 2588