We are all influenced by what other people say about something and more often than not will make a decision based on what others say. I recently did exactly that when looking for accommodation and the reviews on a particular…
In producing content to be pitched to media and influencers ask yourself one question: would this help them gain and retain eyeballs, that is, would someone click on the photo or heading to read more, and is it interesting enough…
If you aren’t already conducting an outreach campaign to podcast programs, then it’s time to start. More than 1.6 million Australians now download audio or video podcasts in an average four weeks, an impressive 70% increase from four years ago….
We all know that a grassroots campaign is designed to harness “the power of the people” to drive change or influence someone or an organisation. Groups in the environment movement are prominent users and the recent protests in Hong Kong…
by Anat E We are pleased to publish this article on environmental volunteering written by friend of WMC PR, Anat. I hope it inspires you to get out and help where you can as often as you can. Nature and…
You are invited to listen to the audio of this extract from the book, Brand Engagement by Wendy McWilliams, Managing Director of WMC Public Relations. It’s from Chapter 15 on Thought Leadership. The audio has been produced by Dave Stokes…
This month’s blog looks at a new book that is a practical guide to help busy enterprise leaders and owners in their quest for success. It’s written by David Sharrock, a business law specialist who draws from more than four…
For most companies, the reason to exhibit at an expo or trade show is to generate leads or, if you are selling products, make a sale. Going hand-in-hand with this is brand awareness. Being able to reach new people who…
How good is it when you work with positive, energetic, caring professionals who are good at what they do and are a pleasure to work with? Very good! That’s what it is like working with the senior management team from…
