Is 2019 the year you become a Thought Leader?
Whether you are a solo operator or run a small to medium business, if you are successful and believe you are ahead of the game in your industry, before too long you want to be seen as a Thought Leader….
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Sponsorships can deliver value to your brand
Businesses are a prime target for sponsorship requests and most are worthy, but how can you be sure that your investment will deliver value to your brand. When asked by clients to evaluate and recommend sponsorship opportunities we analyse them…
Is your PR agency performing as desired?
If you are working with a public relations agency, when was the last time you reviewed their performance? If you are underwhelmed by their results, perhaps it is time for an evaluation. Make sure they are kicking goals for you,…
What is owned media and is it right for my business?
You may have heard the phrase ‘owned media’ and want to know if it’s something that will benefit your business. As a communications professional, I say “YES” because it allows you to talk directly to your stakeholders and control the…
Why print is not dead
Today it’s so easy to create and send news to your database via email that you may overlook the benefits of a traditional print newsletter as part of your marketing strategy. Why should you consider print? Content doesn’t have to…
Using effective visual content to engage your audiences
Visual storytelling. That’s what is driving customer engagement today and will for some time to come. Rather than focussing on the written word for all your social media and website copy, what is really going to make an impact is…
How is AI going to affect your industry?
Results of pioneering research led by Jean Valin in Canada have just been released that provide a comprehensive assessment of the impact of Artificial Intelligence on public relations skills. Obviously this is of much more interest to people in the…
Why you should ask for reviews and testimonials
Genuine positive reviews of your products and services will help influence prospective customers/clients to choose you over your competitors. So put it on your To-Do list today. Wendy’s latest PR video blog for small business talks about the importance of…
Give a little for a positive review
Whether your range is one product or many, or you provide numerous services, virtually every business is in a position to obtain a review. In recent months, we have been involved in sourcing reviews for both a service business and…
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