Today it’s so easy to create and send news to your database via email that you may overlook the benefits of a traditional print newsletter as part of your marketing strategy. Why should you consider print? Content doesn’t have to…
Visual storytelling. That’s what is driving customer engagement today and will for some time to come. Rather than focussing on the written word for all your social media and website copy, what is really going to make an impact is…
Results of pioneering research led by Jean Valin in Canada have just been released that provide a comprehensive assessment of the impact of Artificial Intelligence on public relations skills. Obviously this is of much more interest to people in the…
Genuine positive reviews of your products and services will help influence prospective customers/clients to choose you over your competitors. So put it on your To-Do list today. Wendy’s latest PR video blog for small business talks about the importance of…
Whether your range is one product or many, or you provide numerous services, virtually every business is in a position to obtain a review. In recent months, we have been involved in sourcing reviews for both a service business and…
Writing and posting articles and blogs on your specialist subject will give you and your brand authority. Watch this new video PR tip by Wendy McWilliams from Melbourne PR agency, WMC PR. If you are not a good writer, your…
It’s award time when many industry and business awards are seeking entries and nominations. Winning awards provide a huge PR benefit to any organisation so I encourage you to enter them, but there are a few things to take into…
Whether you are a startup or an established business, you will need a PR agency at some time for your business. This video provides you with 6 questions to ask so you can find the PR firm that’s your perfect…
There are at least 50 reasons why small to medium sized businesses should start a PR program and identify what they can do in terms of execution. However, you wouldn’t read them all so here are our top 3 (at…
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