I don’t expect there would be one person who reads my blogs who hasn’t listened to a podcast. But have you thought of including this medium in your PR strategy and PR program? Podcast producers have to get their material…
The purpose of any PR outreach campaign is to engage and attract the people you are targeting in the hope they will act by doing what you encourage them to do. For example, if we want to get editors to…
Nowhere is a winning culture more important than in team sports. The turnaround of a culture that takes a team from cellar dweller to the top ranks is not a fairy tale. As a Melbourne Football Club supporter, I am…
At WMC Public Relations we are frequently asked to help someone become a thought leader as part of their PR and media outreach program. Firstly, what is it? I’m happy with Wikipedia’s definition: A thought leader can refer to an…
Bloggers are the third most trustworthy source of information on the internet behind friends and family so it makes sense to include them in your PR campaigns. Reaching out to these influencers does require some skill and I’m pleased to…
What has made social media the success that it is, has primarily been driven by great photos and other images/videos. The same can be said for traditional media. Even though a story may be strong on its own, when it…
© copyright 2017 WMC Public Relations Pty Limited by Wendy McWilliams, Managing Director of WMC Public Relations Pty Limited Winning a business or industry award provides independent recognition of your expertise and success. And if promoted well, it allows you…
Following on from developing your Vision, Mission and Values statements last month, here I want to help you develop the best slogan or tagline for your business. If you don’t have one, you should look at doing so because it…
This month I thought we’d look at something that every organisation, large or small, corporate, government or not-for-profit, should have: vision, mission and values statements. Your vision, mission and values declare your company’s purpose, aspirations, your reason for being and…
