Most businesses will see a reduction in work while COVID-19 remains in the community but it is possible to make the situation a thumbs up, not a thumbs down. Here are two threads of positive actions you can take to…
Autumn, women, sport and the environment are just some angles to take advantage of in March Following on from last month when I provided a PR and marketing calendar for 2020, friend Linda Reed-Enever, the Principal Director of Media Connections,…
It’s a good idea to plan the year out as much as possible during January and February to give some additional structure to your PR and marketing program for the rest of the year. To help you on the way,…
An effective way to generate awareness of your products and services is through business blogging. Publishing and sharing blogs, like this PR Blog, can reinforce your expertise and shine a light on your brand. I have been producing this PR…
Lately I’ve completed around half a dozen online surveys, which is the most that I’ve ever done in a week. It got me thinking that people are finally realising how useful they are in sales and marketing planning for any…
We are all influenced by what other people say about something and more often than not will make a decision based on what others say. I recently did exactly that when looking for accommodation and the reviews on a particular…
In producing content to be pitched to media and influencers ask yourself one question: would this help them gain and retain eyeballs, that is, would someone click on the photo or heading to read more, and is it interesting enough…
If you aren’t already conducting an outreach campaign to podcast programs, then it’s time to start. More than 1.6 million Australians now download audio or video podcasts in an average four weeks, an impressive 70% increase from four years ago….
We all know that a grassroots campaign is designed to harness “the power of the people” to drive change or influence someone or an organisation. Groups in the environment movement are prominent users and the recent protests in Hong Kong…
