For most companies, the reason to exhibit at an expo or trade show is to generate leads or, if you are selling products, make a sale. Going hand-in-hand with this is brand awareness. Being able to reach new people who…
How good is it when you work with positive, energetic, caring professionals who are good at what they do and are a pleasure to work with? Very good! That’s what it is like working with the senior management team from…
Shows and exhibitions are an excellent way to get your brand in front of a wider or specialist audience to promote the business along with your products and services. They can be excellent value in generating sales prospects as visitors…
When was the last time you attended an event that had one or more speakers? Probably not that long ago. Across Australia every month there are scores of events hosting myriad speakers with attendees who usually pay to hear what…
Whether you are a solo operator or run a small to medium business, if you are successful and believe you are ahead of the game in your industry, before too long you want to be seen as a Thought Leader….
Businesses are a prime target for sponsorship requests and most are worthy, but how can you be sure that your investment will deliver value to your brand. When asked by clients to evaluate and recommend sponsorship opportunities we analyse them…
If you are working with a public relations agency, when was the last time you reviewed their performance? If you are underwhelmed by their results, perhaps it is time for an evaluation. Make sure they are kicking goals for you,…
You may have heard the phrase ‘owned media’ and want to know if it’s something that will benefit your business. As a communications professional, I say “YES” because it allows you to talk directly to your stakeholders and control the…
Today it’s so easy to create and send news to your database via email that you may overlook the benefits of a traditional print newsletter as part of your marketing strategy. Why should you consider print? Content doesn’t have to…
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