Businesses are a prime target for sponsorship requests and most are worthy, but how can you be sure that your investment will deliver value to your brand. When asked by clients to evaluate and recommend sponsorship opportunities we analyse them…
If you are working with a public relations agency, when was the last time you reviewed their performance? If you are underwhelmed by their results, perhaps it is time for an evaluation. Make sure they are kicking goals for you,…
You may have heard the phrase ‘owned media’ and want to know if it’s something that will benefit your business. As a communications professional, I say “YES” because it allows you to talk directly to your stakeholders and control the…
Today it’s so easy to create and send news to your database via email that you may overlook the benefits of a traditional print newsletter as part of your marketing strategy. Why should you consider print? Content doesn’t have to…
Visual storytelling. That’s what is driving customer engagement today and will for some time to come. Rather than focussing on the written word for all your social media and website copy, what is really going to make an impact is…
Results of pioneering research led by Jean Valin in Canada have just been released that provide a comprehensive assessment of the impact of Artificial Intelligence on public relations skills. Obviously this is of much more interest to people in the…
Genuine positive reviews of your products and services will help influence prospective customers/clients to choose you over your competitors. So put it on your To-Do list today. Wendy’s latest PR video blog for small business talks about the importance of…
Whether your range is one product or many, or you provide numerous services, virtually every business is in a position to obtain a review. In recent months, we have been involved in sourcing reviews for both a service business and…
Writing and posting articles and blogs on your specialist subject will give you and your brand authority. Watch this new video PR tip by Wendy McWilliams from Melbourne PR agency, WMC PR. If you are not a good writer, your…
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