Book reviews come in all shapes and sizes
It is five years since I wrote a PR blog that covered how writing a book can add authority to your brand. If you want a refresh on this, you can see me talking about publishing a book in this…
+61 3 9803 2588
Read More
Nine sites that provide quality images at no charge
We’ve always known that photos carry enormous weight in helping to convey a story. Every business needs images to help communicate their messages and they need to be good. Whether they are to be used with social media posts, on…
Why digital PR should be part of your marketing strategy
Digital PR is an online marketing strategy used to increase an organisation’s online presence. PR agencies who offer digital PR services conduct outreach with media and influencers to gain publication of content with high-quality backlinks, social media mentions and improve…
Book Publicity – mini case study
Earlier this year, WMC PR commenced a book publicity campaign with Richard Maloney, author of Injury Free | Mental Training for Elite Athletes. www.qualitymindglobal.com Through our public relations and publicity media outreach activities, in the first stage, we were able…
Why you should consider advertorials and 6 tips to make them work for you
The definition of an advertorial is an advertisement in the form of editorial content. The term “advertorial” is a blend of the words “advertisement” and “editorial”. The origin of the word dates back to 1946 and they did go out…
Pivot around coronavirus and use the time to benefit your business
Most businesses will see a reduction in work while COVID-19 remains in the community but it is possible to make the situation a thumbs up, not a thumbs down. Here are two threads of positive actions you can take to…
Autumn and other March media opportunities
Autumn, women, sport and the environment are just some angles to take advantage of in March Following on from last month when I provided a PR and marketing calendar for 2020, friend Linda Reed-Enever, the Principal Director of Media Connections,…
PR & marketing planning for 2020-create your own calendar
It’s a good idea to plan the year out as much as possible during January and February to give some additional structure to your PR and marketing program for the rest of the year. To help you on the way,…
5 reasons why blogs are good for your business
An effective way to generate awareness of your products and services is through business blogging. Publishing and sharing blogs, like this PR Blog, can reinforce your expertise and shine a light on your brand. I have been producing this PR…
Load More
