Nothing says ‘authority’ more than having a book published on the subject for which you are known, or want to be known.
Non-fiction titles are almost limitless with scores of new books published each month. For example, distributor Dennis Jones’ catalogue over the past couple of months included these: Customer Romance, LeaderShift, Worthy Women, Real Estate Uncovered, Clean Food Clear Thinking, Daring & Disruptive- Unleashing the entrepreneur, Competitive Advantage, Building Wealth in a Self-Managed Super Fund and The Secret Energy of Your Body.
We are all experts at something otherwise we wouldn’t be in business. If you do want to write a book there are people who can help you do this as well as the all-important book publicity. View this topic’s YouTube PR video blog.
To learn more, there are workshops you can attend, webinars and podcasts, books, blogs and DVDs available both in Australia and overseas.
When you have an outline of your book or have decided that’s what you want to do, I would recommend talking to a publisher or a person I like to call a book shepherd or a book coach. Someone such as Luke Harris can put you in touch with everyone you need to make your book a reality – and a success.
You’ll need an editor, a proofreader, a publisher or you can self-publish, a designer for a fantastic cover and inside layout, a printer, a distributor and a book publicist, which is where WMC Public Relations can help.
For my book, Brand Engagement, I self-published and had some talented people to help me achieve my goal.
Promoting your book is a vital element that helps drive sales and increase the profile of your brand.
WMC PR has worked with many authors to publicise their title including business, children’s, cooking and health & well-being books.
When you start working on your book, we recommend you build up a database of followers on social media and engage with them so they are part of your journey. For example, you could ask your tribe’s opinion what the best cover is from those you have shortlisted.
An excellent example of creating a fan base before the book is launched is a cook book we are currently promoting: carbs by numbers recipe options – 15g carbs or less per serve, which achieved 1000 followers on Instagram before the book hit the streets.
Media interviews and media coverage of your book should be arranged as well as speaking engagements, which are a good vehicle at which to sell your book.
Create a video around the book, perhaps using footage taken at one of your events and promote this.
Many other activities are needed if you are going to publish a book but don’t be daunted. There’s help everywhere as most authors are only too willing to share their knowledge and experience with you.
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