Business videos are the best way to communicate key messages to your target audiences.
WMC PR encourages you to create a video about an issue or solution in which you can demonstrate your expertise.
Video is the best form of content because it is so popular: on social media and websites.
When posting a video online it invites more people to share it, whereas a lengthy article or blog is less inclined to be shared. And that’s one of the key actions we are after: shares!
Whether your target audiences prefer LinkedIn, Facebook, Instagram or others, when you post great video content and it relates directly to them, it is much more likely to receive comments and be re-posted.
Some of the other business benefits of using video are:
To improve the effectiveness of your video, it’s important to have closed captions, which improves accessibility and indexing for SEO, provides a better user experience and increases your potential audience as it encourages sharing. There is more on this subject here: https://www.rev.com/blog/reasons-to-use-closed-caption-in-videos
When preparing your video content, create a story around the key messages you want to communicate. This will add authenticity and increase engagement.
I hope this has inspired you to start planning a new video. If you need any help, please get in touch with WMC Public Relations as we produce fantastic videos for our clients.
You can view some of our videos on our YouTube channel here: https://www.youtube.com/channel/UCx-HibAm_MfQshN6JSbRtLw
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