It’s award time when many industry and business awards are seeking entries and nominations.
Winning awards provide a huge PR benefit to any organisation so I encourage you to enter them, but there are a few things to take into account before you start the process.
The decision on which awards to enter should be based on the quality of the award and the promotional opportunities provided.
Assess the following criteria before choosing one or more that have matching categories for your business:
* Is it supported/endorsed/run by an industry association or government?
* Who are the judges and what’s the judging process?
* Does a media publication support and promote the award?
* What other media have promoted award winners? Do an online search.
* Is it state-based or national?
* Do you know the companies that have won an award in previous years and do they promote their achievement?
Once you’ve identified the awards to enter here are 5 tips to help you create a quality submission.
1. Keep answers concise
This isn’t the time for long, in-depth answers. Keep your responses concise and to the point. Make sure you read the question carefully and cover every aspect in your answer.
2. Don’t fabricate
Don’t exaggerate and don’t include fake news because you will be found out. Only make statements that can’t be disputed. You need to back up all your claims. Just include facts and attach any additional documentation if invited. Include all the correct dates and timelines.
3. Highlight success
Judges like to know what you’ve achieved over a certain period so be specific with facts and figures and consider the wider industry landscape and why you’ve done better than the average. Don’t assume the judges know your business so explain what you provide and to whom and the benefits they gain from using your products/services.
4. Get it proofed
Ask two people who are good with spelling and grammar to proof your submission and make sure all the questions are answered properly. One should be someone who knows your business and can check there isn’t an excess of embellishment or it’s not missing an outstanding achievement. Then choose someone else who doesn’t know your business and you can ask them if they are impressed. If they aren’t, you should review your submission and make it impressive!
5. Be real
Take your time to get the right tone and don’t write in the third person. Be real and authentic with an interesting story that engages the judges and highlights your innovation and passion.
Finally, don’t leave your submission to the last minute. Get on to it early and make it the best and most impressive it can be.
If you need any help with finding suitable awards and preparing your award submission, please contact me.
The reason why you should enter awards is covered in a white paper that can be accessed from here: Why you should enter awards.
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