In producing content to be pitched to media and influencers ask yourself one question: would this help them gain and retain eyeballs, that is, would someone click on the photo or heading to read more, and is it interesting enough that they would read it when they have the article in front of them?
Here are five PR tips that will help you win valuable publicity for you and your business, plus a bonus tip at the end.
I’d also encourage you to think visually. Photos can help sell a story and you can see how a photo (clean) used in the banner of this article helped gain coverage on page 5 of the Herald Sun last week (see below).
After the story has been published, it can be placed on your website and promoted in social media.
A bonus tip is to use cute animals. This article in the Herald Sun last week (page 5) was as a result of our media outreach to promote an open day at the new Kew East Ka-Pooch! Doggy Day Care centre. We provided a sample photo (refer to banner above) that gave them the desire to proceed with a story.
If you need any help with your press releases and case studies, please get in touch. You can send us a message here.
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