How do you get new business? For most SMEs it is either through word of mouth referrals or via Google driving potential customers to your site.
Did you know? Google Chrome is the No 1 browser with almost 45 per cent of browser market share.
There are many actions you can take without having to employ an SEO specialist, but if your website is an ecommerce site and you have highly competitive keywords, it is well worth considering.
Page loading speed
When browsers wait too long for a website to load they often leave (my hand is raised). If this happens, they have lost a potential customer. Is this your site?
There are many factors that influence how fast landing pages and other pages load. To find out your page load speed, there are a number of free tools. Pagelocity produces very good results:
https://pagelocity.com/ and WebSitePulse allows you to customise the monitoring location to Australia: https://www.websitepulse.com/tools/website-test
GTmetrix is another site where you can check loading speed and find out where it can be improved. https://gtmetrix.com/
UPDATE 2021: A new tool that has just been brought to our attention is EXPERTE.com. It’s a page speed check that allows you to test hundreds of URLs automatically. All you have to do is enter a URL and the tool crawls the website and determines the page speed scores for each subpage. The data yielded is identical to the data of Google PageSpeed Insights.
Once you have the results and if it’s very slow, you can talk to your website developer about improving the results.
Adding great content
It’s important to regularly update the content on your website and ensure it includes your keywords. Blogs are a great way to add new content.
Visitors need to stay on a web page for at least 20 seconds for it to register with the search engines. So the more interesting the content, the longer they will stay. Videos are a great way to keep people engaged for longer.
So make the content relevant to what you do and provide, ensure it is original and include low res images that are keyword-friendly named (eg in Title, Alternative Text box, description and caption) to help SEO.
When posting content, use headings and give them a heading tag, which Google likes, and makes the content easier to read.
Aim for Likes, comments and social sharing
With any new content added, include links to Facebook, Twitter, Instagram, etc. so that anyone reading or viewing the content can easily share it with their contacts.
Once they have posted it, it’s easy for their contacts to then click on the post and end up on your website.
More on links
Search engines love links to and from websites, particularly when they are authoritative sites. So do aim to include them in your content and, more importantly, get as many links back to your website as you can from reputable sites.
Among the best links you can get are from the media because of their independence and credibility. Also, from an SEO perspective, many media backlinks have a high Domain Authority (DA) because so many people visit their pages and click on the links.
If you want to check the DA of a URL you can use this site:
Getting links from the media means giving them great content that they want to share with their readers and followers. As you know, this is one of WMC PR’s key services.
I mentioned keywords earlier and it really is important to use keywords in your content. You don’t want to go overboard, but make them sit comfortably in a sentence or heading.
Here is a good overview of keywords and how to use them:
Install an SSL certificate (eg https:// instead of http://) on your website as it improves the level of trust and SEO results.
SEO is an involved process and I’ve only just touched the surface here. But these steps will help you achieve better SEO rankings.
Good luck. If you need any help at all in updating your website, creating new content, getting media coverage and fine tuning your keywords, please contact us.
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T: +613 9803 2588