Listening last week to Roma Christian, the Editor-in-Chief and Publisher of the new tech lifestyle, Aestologyy, when speaking about successful pitches has inspired this PR Blog topic.
If you follow these five steps, which primarily relate to print and online media, you are more than halfway there:
The most obvious first step is to research the publication or website and make sure it is the right fit for your product or service. What section is relevant and the one that suits best? Have they covered your topic before? What point of difference can you add?
Next, you should pitch your story with an appealing angle that is interesting, unusual, quirky, informative, etc. Include what would appeal to their readers and followers?
Write the subject line as if that would be the publication’s heading. Make it stand out. What would entice their readers to click on a link and actually read it?
Most importantly, you need a good high resolution image. As Roma Christian said, they have got to the point that if the pitch doesn’t include a good high resolution image, they might not even publish the piece.
Finally, make sure you send the pitch, via email, to the right person. Many publications are now preferring that pitches go direct to their newsroom rather than specific editors or reporters.
So a short article this month, but a most valuable one. Why not kick-start your PR program for 2021 with a media announcement or two over the coming weeks?
The image used above gives an example of a recent successful pitch:
1. Targeted, exclusive pitch to a relevant title.
2. Informative article.
3. Catchy title.
4. Good intriguing hi res image.
5. Liaising with the right person.
If pitching to TV, most producers want and appreciate having a link to video that shows the person being pitched, either interviewed on TV or giving a presentation.
If you need any help with your media outreach, please let us know what you would like to achieve.
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