An effective way to generate awareness of your products and services is through business blogging.
Publishing and sharing blogs, like this PR Blog, can reinforce your expertise and shine a light on your brand.
I have been producing this PR blog and a PR newsletter since 2011 and sending it to hundreds of people who want to learn more about PR & publicity and how my advice can help their business or the company they work for.
When I write my blog, I really do think of the people who will be reading it on the fourth Wednesday of the month when it’s published and what would resonate with them. Nine times out of 10 the topic is inspired by questions or issues that have arisen over the past week or two.
But why should you do a business blog? Here are five good reasons:
In terms of frequency, fortnightly or monthly is the best as blogs can often be repetitive if they are done weekly. It’s important to produce fresh content each time.
Is there something you’d like to add to this topic?
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If you need any help in writing blogs please get in touch via our Contact Us page.
PS Wondering why I chose the image above of Canary Wharf in London? No reason whatsoever. Just loved the synchronicity of the clocks and would love to think that I’m in just as much synch with you and providing you with helpful information that you can use in your business.
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