This month, I’m pleased to share with you three pieces of valuable information that you can use to promote your business.
First up are some stats on a blog post’s lifetime value. It can be read here on Bulldog Reporter. A new study has discovered the lifespan of a post is nearly 24 times the currently accepted measurement of about 30 days, which reveals that we are significantly under-valuing the performance of a blog post.
Blogging is the most pervasive and arguably most important form of mass communication in the world today. Consider these stats: In 2014, 555.7 million blog posts were created on WordPress alone, and as of August 1, 2015 Tumblr hosts 248 million blogs.
Despite the overwhelming numbers, there hasn’t been an independent study to uncover the lifetime value of a blog post, until now. Read more here.
The next item looks at whether there is such a thing as too much content. I know I get swamped sometimes by too many emails. But if they are relevant I’ll keep them and read them at a later time. PR Week has sought opinions from leaders in Asia about this dilemma and the challenges facing companies in boosting brand engagement.
Opinion was divided and some good points were raised. I believe there is room for more quality crafted content that is relevant to people who are going to receive it. It doesn’t want to be content created for content’s sake but actually needs to add value and assist the reader in successfully fulfilling their role.
You can read the article here:
Lastly, Vilan Trub has written about how to increase your press release ROI. It can be found here.
As you’ll know from my previous blog posts, creating a news release requires many elements to make it work. Vilan provides 8 rules that start with simple, easy-to-master techniques that can bring about instant change to the quality of your communication.
The article also looks at more tactical measures that when mastered can transform not only your announcements, but the expectations your market will have for your news. Here are a few points covered:
The full article can be read here:
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